Did you know that there are over 200 million people that are using social networking everyday?

Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.

57% have joined a Social Network, making it the number one platform for creating and sharing content
– 55% of users have uploaded photos
– 22% of users have uploaded videos

The widget economy is real
– 23% of social network users have installed an application
– 18% of bloggers have installed applications in their blog templates

Blogs are a mainstream media world-wide and as a collective rival any traditional media
– 73% have read a blog

The blogsphere is becoming increasingly participatory, now 184m bloggers world-wide
– The number one thing to blog about is personal life and family

Social media impacts your brands reputation
– 34% post opinions about products and brands on their blog
– 36% think more positively about companies that have blogs

Content from Univeral McCann