Tip #1 never, never start marketing campaign without a pilot group.
Tip #2 never piss off a bunch of women buyers (ever heard of a woman scorned HA!)
Literally Motrin's website is down right now. Not sure if all the social media conversation that is happening regarding such a bad PR campaign or if it is a tech thing causing the site to be down.
Here are the details:
http://mashable.com/2008/11/16/motrin-moms/
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